Stanford Entrep Course - Reality Marketing

Description

This presentation on realistic Marketing by Sue Barsamian and Audrey MacLean, as part of the Stanford Venture Formation Course, covers writing a marketing plan, the pitfalls most startups face in marketing, and 4 topics to include in a realistic plan (big opportunity, defendable differentiatied position, great go-to-market plan, and an ability to create sustainable value).

Credit: Stanford Technology Venture Formation

2 Min. Read
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About the Founder's Playbook

The Founder's Playbook was developed by Cyclotron Road and its partners to be the go-to knowledge repository for hard tech innovators and entrepreneurs. Cyclotron Road, along with the community of educational partners and practitioners below, will serve as a living laboratory for these resources, continually bulding upon and refining the content contained within based on their day-to-day engagement with leading hard tech innovators and entrepreneurs.The creation of this site has been made possible thanks to a grant from the California Energy Commission.

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The Founder's Playbook Community

Founding Partners & Playbook Curators
  • Cyclotron Road
  • MH
Contributing Partners
  • California Energy Commission
  • Breakthrough Energy
  • Lawrence Berkeley National Laboratory
  • Activate

Cyclotron Road is a partnership between Lawrence Berkeley National Laboratory and Activate